Cisco
Digital Transformation
Engagement Overview
At a defining moment for Cisco’s digital identity and product strategy, Ravine Association collaborated with digital leadership to build a stronger goaling approach, strategic framework and analytics best practice to inform the business and brand teams across Cisco. The result of this work accelerated Cisco’s brand campaigns, go-to-market, demand generation and account-based marketing initiatives.
Digital Transformation
The global digital leadership team at Cisco had a successful practice in place, but consulted with RA to identify and execute a best in class, digital-first strategy to improve goal setting and media spend alignment across internal and external resources—from .com, omni-channel, MarTech, insights and analytics, to brand.
Omni-Channel Activation
Worked closely with .com teams, brand creative and business units on The Never Been a Better Time campaign and Network Intuitive launches to help maximize awareness to drive MQL/SQL conversion to their robust pipeline. The results brought a stronger connection between brand and demand.
Customer Experience
Understanding the Cisco customer journey and intent can be challenging and overwhelming. RA worked with Cisco teams to identify touchpoints to reach these customers where they are. This effort lead to better spotlight storytelling opportunities to drive revenue and brand awareness.