Intel
Global Digital Strategy
Intel Experience
Role: Global Director of Intel.com.
Worked closely with the VP of Digital Marketing and Media and her staff, to support the global Intel.com, define global strategy and digital extensions of campaigns for consumer and B2B initiatives. Helped to manage Intel.com’s brand and consumer campaigns, product, ITDM, SHOP, and Internet of Things (IoT), as well as provided leadership for global content launches.
Collaborated and led the internal Intel.com team and agency partners to deliver consistent on-time launches for campaigns, events and programs. Introduced a stronger goal setting approach, measurement and insights practice to align objectives and improve execution, including optimizing digital customer journey and relationship to larger global mindset. While engaged, saw a lift in user engagement from 25 million to 27 million uniques, and a 10% boost in overall site traffic.
Approach to Simplify Intel.com
Presented a modern approach to simplifying the extremely heavy Intel.com to reflect a more nimble site experience. The primary objective was to create a site that could meet the right person, at the right time, with the right message. We strove to demonstrate and activate the MarTech stack to better collect data for insights and actions to drive larger business unit objectives and establish a best-in-class personalization platform and increase MQL/SQL pipeline.
Understanding Intel’s Content Strategy
The complexity of the Intel.com platform required that a number of large sections needed to work seamlessly between each other. From technical information, such as speeds and feeds, to the more editorial content that features the creators and campaign-driven information, we had to find ways to establish a bridge to interchange crucial information. The engagement combined page design oversight and approval process best practices and partnered closely with internal engineering team to make sure the pages could be translated and implemented globally.
Building a Stronger Digital Department
Part of this collaboration together was to re-imagine the Intel.com team, its process, contribution of members and methods to enhance Intel.com. A number of frameworks were suggested to help manage internal processes, augmented staff needs and off-shore management. This included large scale launches to micro-sites and homepage takeovers, as well as establishing a deeper use of data-driven marketing approaches to make a more powerful global website.